Behind the Brand

Building with Purpose

Siempre Chula is Spanish for Always Beautiful.

Elevate the Everyday - The brand is about confidence and taking a moment to accessorize and romanticize the everyday. Our goal is for everyone that wears the brand to feel Siempre Chula, Always Beautiful.

The Story Behind the Brand

When coming up with a brand name, I thought about how I wanted everyone that wore accessories from the brand to feel. At the time I was battling depression and struggling with my own confidence. My husband who was my boyfriend at the time gave me the nickname Chula, no matter what I was wearing or how I felt he always called me Chula. I started to identify with that nickname and realized that in every season of life I was Chula. That is how I hope everyone who wears the brand Siempre Chula feels, Always Beautiful. I created it for the new mom living in her pajamas and the woman learning to love herself.

- Andrea Celeste, Siempre Chula CEO